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I don’t need those ads anymore… I already bought that!

12 Feb

This will be short rant.

While I was reading the New York Times I was served an ad for tires for my car from Town Fair Tire.

I was served this ad because well over a week ago I was searching for tires and in particular BF Goldrich dealers… because my BF Goodrich Traction TA radials died a premature life and my warranty said I needed a dealer to inspect them before I could get compensated.

The problem is that I bought the replacement a week ago.

There are two things I am absolutely certain of:

  1. I am not the first person to comment on this stupid behavior of the system.
  2. It is mostly impossible for web based ad servers to automatically know what I bought.  This isn’t strictly a technical problem.  I’m sure that it would be technically possible to create an opt-in service such that consumers would give their permission for the credit card company to push transaction data to web advertisers.  The only problem is the people part: who in their right mind would tell an advertising firm what they are buying?

I’m quite sure that this has been proposed, but why can’t ads have a “I bought that already” button so that more relevant ads would be served up?  I’m just asking…

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2 Comments

Posted by on February 12, 2012 in advertising, business model, privacy, technology

 

2 responses to “I don’t need those ads anymore… I already bought that!

  1. Andrei

    October 11, 2012 at 7:55 am

    Hulu+ asks you if the ad they are showing is relevant to you. I expect they’ll show you another one next time. They also give you choices for ads, as you must endure some ad time.

     
  2. Tom Foth

    October 11, 2012 at 10:19 pm

    And, actually, I would appreciate to tailor more ads to get information on products I am interested it. It is too bad more services don’t give people a choice.

     

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