This will be short rant.
While I was reading the New York Times I was served an ad for tires for my car from Town Fair Tire.
I was served this ad because well over a week ago I was searching for tires and in particular BF Goldrich dealers… because my BF Goodrich Traction TA radials died a premature life and my warranty said I needed a dealer to inspect them before I could get compensated.
The problem is that I bought the replacement a week ago.
There are two things I am absolutely certain of:
- I am not the first person to comment on this stupid behavior of the system.
- It is mostly impossible for web based ad servers to automatically know what I bought. This isn’t strictly a technical problem. I’m sure that it would be technically possible to create an opt-in service such that consumers would give their permission for the credit card company to push transaction data to web advertisers. The only problem is the people part: who in their right mind would tell an advertising firm what they are buying?
I’m quite sure that this has been proposed, but why can’t ads have a “I bought that already” button so that more relevant ads would be served up? I’m just asking…